Facebook Changes How You Do Business.
If anyone took the time to watch Mark Zuckerberg‘s keynote at the F8, you must be wondering where that leaves small businesses and advertising.
There will be an initial impact on Facebook advertising as the majority of people in our opinion will opt to secure their accounts when prompted. In essence, leaving the algorithms and the data they previously collected virtually useless.
You must be prepared in our opinion to get your ‘boots back on the ground’. It is and was never a good idea to put your marketing eggs all in one basket and now you really need to branch out. We do understand that with the ease of platforms like Facebook, Instagram, and Google, it was a hard option to ignore.
What Should you Do?
We suggest that you utilize your Facebook campaigns and benefit from any data you can until they roll out that update which is anticipated in early summer.
You can begin to build out a more traditional marketing plan including personal introductions to those that have shown interest in your business. Also, don’t be afraid to use various forms of online brochures that you can incorporate into your business pages.
It’s also important to note that while people will need to be aware of caching their history’s (at least our understanding of the new update), we do believe people will naturally stop doing that over time and data will be collected.
The Take Away
We believe Facebook and Google will not be able to gauge what the long term effects will be at this time.
Make no mistake, with the new Facebook changes, the way you advertise online is about to change and people’s privacy will now take center stage and be there for the foreseeable future.
We have always believed in making a memorable, authentic personal connection to your clients, with the changes about to take place, that has never been more important.