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Tag: Small business website designer

WordPress Website Design
Best Brand & Web Design Agency - Vancouver, best website design company in 2019, Brand Consultants in Canada, Canada's best web design company, Custom WordPress Development, featured leading web design company in 2019, Google, Leading web design companies, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

WordPress Website Design |Client Spotlight

Forte Maintenance Management | WordPress Website Design

Fresh Pixel has been one of Vancouver’s Best WordPress Website Designers since early 2016.  We started in 2011 and thru the years, we’ve built up a large portfolio of WordPress Websites, Branding Clients and Marketing clients.

Forte Maintenance Management is one of those clients that started out as a small business client and has grown into a website/marketing and SEO client.

The Challenge: Build A Responsive WordPress Website and rank locally for the services.

We were challenged by the owner to develop a professional website for his B2B property management company and to have that company rank in his local area in Georgia.

Designing the website was the easy part, ranking a brand new domain with no authority, well – we knew it would take work.

WordPress Website Design

The sites boasts a modern, very clean, easy to navigate design and focuses on Forte Maintenance’s customer commitment.  Forte had already established themselves in this area, those that worked with them, loved them.  For us, it was building on that foundation and growing their reach  thru SEO.

It took us approximately 3 weeks to complete the site.  Services included Responsive WordPress Website Design, Brand Reinforcement, Copy writing and that all important SEO Component.

WordPress Website Design

Initial Results:

The website was officially launched in April of 2019 working on various areas to improve traffic.  It’s important to note that in this case, no paid SEO was used.  We focused on organic SEO driven by the copy and onsite SEO of the WordPress website.

Within 6 weeks, we successfully had Forte Maintenance on the first page for 7 different first level keywords/searches.  We did not use AdWords, Facebook or any other paid source.

Consistency and correct copy writing and page setup on the website design paid off.

WordPress Website Design

The Bottom Line:

We increased Forte Maintenance’s SEO results by over 3000%, starting from nothing and having them rank with some of the largest competitors in Atlanta.

Success!  While we are still working to develop their initial improvements, we are thrilled at the initial results. Most important, how pleased the team at Forte Maintenance is with our work.

We strive to achieve the best we can for each client.  There are times like this one when each objective is met successful and most importantly quickly.

About

Fresh Pixel Design and Branding is a Vancouver Website Design Company focused on creating memorable experiences for your clients. Using proper Website Design, compelling story telling and strong branding visuals.

You’re welcome to read thru what our clients in their own words.  If you’d like we’re always happy to chat, you can contact us for a complimentary assessment of your current needs.

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Free WordPress Classes | Begin July 23rd

Introducing free introductory WordPress classes

Many clients don’t want to ‘update’ there sites but rather want to be able to add a post to their blog or news feed.    Knowing this, we have decide it is beneficial to offer free WordPress classes.

In July we will be offering free WordPress classes to all clients who would like to learn basic WordPress skills.  Classes will be offered on the monthly basis.  We will also record the training session and send it to any client who is unable to attend but would like the training.

The first class will start first with an introduction to your dashboard. We will then walk you thru how to  create a post including how to properly optimize it for best SEO results.

Free WordPress Classes

In the fall, we will add additional classes (how to add images, change a text block, add a new page or portfolio, ect.).  This will be the perfect fit for clients on our small business website plan as it will allow you to take control of the wheel so to speak.

Down the road we are discussing the possibility of incorporating a Q/A forum for our clients.  This would allow for any/all classes or questions to be catalog and readily available to you.

You do have to be a client of Fresh Pixel in order to participate.  Contact us for a complementary assessment of your current site or simply go to our new small business website packages and select the package that works best for you!

Fresh Pixel is one of Vancouver’s top web design companies.  With over 12 years of experience, you can be confident in selecting us for your company needs.

We create memorable experiences for your clients and build an emotional connection to your business. Guaranteed.

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Named Best Brand and Web Design Agency 2019 – Vancouver

It’s been a whirlwind year for us here at Fresh Pixel.  We’ve had the opportunity to work with some amazing clients in the website design area as well as two very special, unique branding clients who we are currently working with.

This morning, we started are day with the following email in our inbox, and while awards and recognition is not why we do what we do – it is certainly a lovely way to start the day.

Hi Angelique

Following on from your recent nomination acceptance in the 2019 Media Innovator Awards, our dedicated research and submissions stage has now been completed, and I am delighted to confirm that CV Magazine’s judging panel have made their final decisions.

Fresh Pixel Design and Branding Inc. are among this years’ victors and have been awarded:

Best Brand & Web Design Agency – Vancouver

How was I chosen?

 

Here at CV Magazine, we conduct a merit orientated research and judging process meaning that awardees must demonstrate expertise within a given field, dedication to the industry as well as exceptional client/customer service, with an on-going commitment to excellence, innovation and quality of work.

Considering all the choices clients have in Vancouver, we certainly feel honored.  CV Media is a English based digital publication and we will be receiving the official news release in the upcoming weeks.  We were simply too excited not to share.

A big big thank you to each and every client, big and small who has allowed us to continue for the past 9 years and who continues to show confidence in a small and lean branding and design agency.  We’re truly humbled.

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Mobile Indexing First

Mobile Indexing First

Is your site prepared? It better be by July 2019.

Google announced last week the official date that they will begin indexing your website by the mobile version.  In July of 2019, all sites will be indexed using the mobile version.

If you have a responsive site, that should not affect you however if you are using an outdated website or the WIX platform (where you edit the mobile separately) you will want to ensure your mobile version is a complete version of your website and not a ‘watered down’ version as was common a few years ago.

The official language from Google

Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page’s content when evaluating the relevance of a page to a user’s query. Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward.

Starting July 1, 2019, mobile-first indexing is enabled by default for all new websites (new to the web or previously unknown to Google Search). For older or existing websites, we continue to monitor and evaluate pages based on the best practices. We notify site owners through Search Console once they’re seen as being ready. Since the default state for new sites is mobile-first indexing, there’s no need to send a notification to new sites.

How can you ensure you’re website is indexed properly?

  • LOGIN TO YOUR WEBMASTER TOOLS/CONSOLE

You can check your indexing as well as any errors by logging into your google webmaster account.  This will give you a full overview of any errors (what type of errors) as well as the tools to correctly address them and request they be re-indexed.’

  • REDESIGN YOUR WEBSITE FOR RESPONSIVENESS

If you’ve been hesitating to update your website, now is the time.  Having a responsive website first and foremost ensures the user experience is a smooth one across all devices.  It also ensure Google will be indexing and crawling a full site, which is critical to your SEO.

Here are Google’s recommendations:

If this is simply too technical, please contact us for a complimentary assessment of your site

Best practices for dynamic serving and separate URLs

If your site has separate desktop and mobile content, which means you have a dynamic serving or separate URLs (or m-dot) site, make sure you follow the best practices below to prepare for mobile-first indexing:

  • Your mobile site should contain the same content as your desktop site. If your mobile site has less content than your desktop site, you should consider updating your mobile site so that its primary content is equivalent with your desktop site. This includes text, images (with alt-attributes), and videos – in the usual crawlable and indexable formats.
  • Structured data should be present on both versions of your site. Make sure URLs in the structured data on the mobile versions are updated to the mobile URLs. If you use Data Highlighter to provide structured data, regularly check the Data Highlighter dashboard for extraction errors.
  • Metadata should be present on both versions of the site. Make sure that titles and meta descriptions are equivalent across both versions of your site.

Additional best practices for separate URLs

If your site has separate URLs (also known as m-dot), there are additional best practices you should follow.

  • Verify both versions of your site in Search Console to make sure you have access to data and messages for both versions. Your site may experience a data shift when Google switches to mobile-first indexing for your site.

  • Check hreflang links on separate URLs. When you use rel=hreflang link elements for internationalization, link between mobile and desktop URLs separately. Your mobile URLs’ hreflang should point to mobile URLs, and similarly desktop URL hreflang should point to desktop URLs.

  • Ensure your servers have enough capacity to a handle potential increase in crawl rate on the mobile version of your site.

  • Verify that your robots.txt directives and robots meta tags work as you intended for both versions of your site. The robots.txt file lets you specify which parts of a website may be crawled or not, and the robots meta tags let you specify which parts of a website may be indexed or not. In most cases, sites should use the same robots.txt directives and robots meta tags for both mobile and desktop versions of their sites.

  • Make sure you have the correct rel=canonical and rel=alternate link elements between your mobile and desktop versions.

If you’re unsure how you’re affected (or if you’re affected), you’re welcome to contact us  for a complimentary assessment of your current site.

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Fresh Pixel Design and Branding is a Leading Agency on Clutch

At Fresh Pixel Design and Branding, we create memorable experiences by enabling different forms of interaction between brands and their audiences. Our team of expert marketers, headquartered in Vancouver, Canada, focuses on web design, branding, custom software development, marketing strategy, and more. Our dedication to giving our clients the best results and our commitment to always provide quality services has given us the opportunity to be featured as one of the leading web designers and packaging designers in Canada in 2019, according to Clutch!

Clutch, a B2B ratings and reviews platform, works to find the most efficient development firms, consultants, and creative agencies around the world to help businesses connect with the right partners. In order to do this, they conduct interviews with former clients and they perform extensive research on each company’s industry expertise to make sure they’re identifying truly the best agencies globally. Based on their findings, we’re incredibly proud that Fresh Pixel Design and Branding has received high marks across the board, and we’re a 5-Star agency on their platform.

We are beyond thrilled with our first review on Clutch. Take a look:

Fresh Pixel Design and Branding is a Leading Agency on Clutch

Fresh Pixel Design and Branding is a Leading Agency on Clutch

Our strong worth ethic and devotion to helping businesses thrive online has also earned us some recognition on Clutch’s two sister sites, The Manifest and Visual Objects. The Manifest, which is another platform that offers buyers guidance in selecting an ideal business partners, has us listed amongst the best brand consultants in Canada in 2019. On Visual Objects, where buyers can see visual examples of our work via an online portfolio, we’re featured as a leading web design company in 2019.

We are extremely grateful to the Clutch team for regarding us so highly and to our clients for sharing their experiences. We are looking forward to growing our presence on Clutch! And thank you to everyone that’s supported the Fresh Pixel team over the years. We can’t wait to keep growing as a company.

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Facebook Changes How You Do Business.

If anyone took the time to watch Mark Zuckerberg‘s keynote at the F8, you must be wondering where that leaves small businesses and advertising.

It certainly appears that it will at least have an initial impact on the algorithms as the majority of people in our opinion will opt to secure their accounts when prompted, leaving the algorithms and the data they previously collected virtually useless.

Understanding that, you must be prepared in our opinion to get your ‘boots back on the ground’. It is and was never a good idea to put your marketing eggs all in one basket but we do understand that with the ease of platforms like Facebook, Instagram and Google, it was a hard option to ignore.

We also suggest that you utilize your Facebook campaigns and benefit from any data you can until they roll out that update which is anticipated in early summer.

With that information, you can begin to build out a more traditional marketing plan including personal introductions to those that have shown interest in your business as well as various forms of online brochures that you can incorporate into your business pages.

It’s also important to note that while people will need to be aware of caching their history’s (at least our understanding of the new update) and if that is correct, we do believe people will naturally stop doing that over time and data will be collected.

We also believe Facebook and Google will not be able to gauge what the long term affects will be at this time.

Make no mistake, the way you advertise on line is about to change and people’s privacy will now take center stage and be there for the foreseeable future.

We have always believed in making a memorable, authentic personal connection to your clients, with the changes about to take place, that has never been more important.

Custom WordPress Development, Google, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Local SEO – Get found in your neighborhood.

I’m a big fan of YOAST and we integrated their plugin on every site we build, I also subscribe to their newsletter to stay up to date on the always changing SEO standards and any new releases of algorithms that google launches.

This week, it was all about the local SEO and how to get found in your neighborhood.  For most of my clients, ‘their’ neighborhood is the only one that matters.  The majority of our clients service the city in which they are in and perhaps some of the outlying areas but it is all about ‘their neighborhood’.

If you’re doing your own SEO, you can easily spend an hour or two and optimize your site for your local SEO.  The first (and most important) is to ensure you have setup your Google Business page.  If you haven’t done that, or aren’t sure how – please send us a note, we’ll guide you in the right direction or alternatively, we can do it for you.

Once you’ve properly set that, then you’re next steps are to follow some simple rules that are outlined in Yoast’s news this week.  Have a read, spend a couple hours and you’ll reap the benifits.

 

What is local SEO?

If you have a local business, like a shop, or have people visiting your office frequently, optimizing your website is also about making sure people are able to find you in real life. But even if your not actively getting visitors in your building, but are targeting an audience that is located in the same geographical area as you are, you need to optimize for that area. This is what we call “local SEO”.

Ground-rule these days is that it’s by far the easiest to optimize if you have a proper address in a region/city. The thing is that if you want to optimize for, for instance, a service area that you are not located in physically, your main tool for optimization is content. You should simply write a lot about that area. We found that oftentimes, this leads to forced articles or pages that have little to do with the business at hand, and are clearly there for SEO reasons.

Read their full article with all the tips here.

branding

HOW IMPORTANT IS BRANDING? DO I REALLY NEED IT?

We get this question a lot and I mean A LOT!  So many clients come to us and only want a ‘website’ to ‘start’ until they are making ‘money’, then they’ll invest in Branding and SEO.

Branding is your voice, it’s your presence and essence of who you are, how you want to be viewed with every connection you and your company makes.

 

IT IS SUPER, SUPER, SUPER IMPORTANT!

 

Branding has layers, it starts with the simplest things.  What do you want your business reputation to look like?  What do you want people to say and feel when they think or talk about your brand?  You should be focused on key phrases/words – don’t worry about having too many- the point is to start to determine adjectives that represent who you are.

From there, How do you rely those adjectives visually?  What colours do you use and just as important what Hue?  Colour influences us automatically, whether we realize it or not – it plays a critical role in your visual identity. Images, if using stock images – what type of images are you going to use?  Good visuals are critical – nothing says ‘unprofessional’ quicker than images and visuals that are pixilated or too small/large for the space they take up.

 

You are the PRODUCT.

 

Truer words were never spoken (or written for TV!).

Passion, excitement, commitment – we all feel it, we know it when we see it and we love how it makes us feel.  How you feel, How you relay that feeling about your business resonates with your market.  It’s critical to success.

 

We like to FEEL GOOD.

 

Branding makes you feel something. People own an Iphone, not because its the best but because it makes you feelaccomplished, accepted, cool.  People own BMW’s and Porsche because of how they feel in the car.  That pretty little blue and silver emblem means they did something ‘right’, they are ‘succeeding’.   People get behind new businesses/products because of how they feel.

Did we say this enough??  Are you getting it now?

Not every product can make a person feel good, we know that but no matter what your product/service/company is – you can make them feel safe, valued, in good hands and here’s another big one – Emotionally Understood

Good Branding + Good Story Telling = Leaving Your Client Feeling Emotionally Understood.

Not everyone can give off the feeling of a puppy dog playing in the rain feeling but market segments (Doctor’s, Lawyer’s, Accountant’s) can do far better by creating a visual emotional connection.

One of understanding, awareness of fears, apprehension and often intimidation.  Focusing on an emotional connection in terms of design/branding/delivery starts to eat away at the common folks apprehension, building a relationship, getting personal relationships and a feeling of – you guessed it, emotionally understood.

Once you have a solid Brand Strategy, it’s time to execute it.  That is were the development of your website starts to take shape (Not before).

Now you have the core pieces in place.  Colours/Font’s/Brand Message/Keywords, now a site can be developed that will last and be financially beneficial rather than having to go back and do it all again, or worse failing in your business endeavour because quiet frankly, no one knew you existed.

Google, SEO, Technology

Google and SEO

Google, SEO and SSL Certificates.  Google is the bank you deal with when your looking for credit (AKA: SEO) on the #1 search engine.  They are and will remain the top search engine and how they give SEO credit is constantly changing and updating.

I often explain SEO using the credit analogy.  When your starting out, you have little in terms of history (new domains) and little in terms of established back links (previous credit), this means Google takes time and is cautious to ensure:

1.You’re reputable

2.You are selling or showcasing what you are telling them you are selling or showcasing.

 

As the new comer, you must earn in your reputation, you do this by:

  • Creating quality content that benefits those who would be visiting your site.
  • You maintain your space by regularly updating.
  • You engage with your clients and with the community at large. Google does give you credit for social media connections and channels with YouTube being a primary channel that is often ignored.
  • You spend time/effort/resources on tools available to hone in on your specific market (keyword research and site audits).
  • You play by their rules.

The last bullet is where SSL certification comes in.  Google has been consistent with their dislike of non-encrypted sites ( HTTP sites) stating that quiet frankly they are unsecured.

Google Owns Chrome

Google, the owner of Chrome will be implementing key ways for users to know if they are on a ‘safe site’ (HTTPS) or a unsafe site (HTTP) and deducting seo credit on sites that are not deemed HTTPS (safe).

This affects any client who has spent time/money or effort on SEO and could potentially dissuade clients from staying on a URL that is deemed unsafe.

Firefox and MSN/Yahoo browser’s will not immediately be effected, however the last stats show over 70% of browsers are chrome, you can read the full list and breakout here.

With thanks to my client, I did investigate and it is my professional opinion that client’s should make the change (if you do not have a SSL certificate).  I also have godaddy partner rates that I am going to pass on to any client that wishes to make the update.  You’re welcome to enjoy my pricing in 1, 2, and 3 year terms until June 30th which will include setup.

 

Google, SEO and SSL Certificates can all be confusing, and we do understand that.  Chat with us and we’ll answer any questions you have!