I’m a big fan of YOAST and we integrated their plugin on every site we build, I also subscribe to their newsletter to stay up to date on the always changing SEO standards and any new releases of algorithms that google launches.
This week, it was all about the local SEO and how to get found in your neighborhood. For most of my clients, ‘their’ neighborhood is the only one that matters. The majority of our clients service the city in which they are in and perhaps some of the outlying areas but it is all about ‘their neighborhood’.
If you’re doing your own SEO, you can easily spend an hour or two and optimize your site for your local SEO. The first (and most important) is to ensure you have setup your Google Business page. If you haven’t done that, or aren’t sure how – please send us a note, we’ll guide you in the right direction or alternatively, we can do it for you.
Once you’ve properly set that, then you’re next steps are to follow some simple rules that are outlined in Yoast’s news this week. Have a read, spend a couple hours and you’ll reap the benifits.
What is local SEO?
If you have a local business, like a shop, or have people visiting your office frequently, optimizing your website is also about making sure people are able to find you in real life. But even if your not actively getting visitors in your building, but are targeting an audience that is located in the same geographical area as you are, you need to optimize for that area. This is what we call “local SEO”.
Ground-rule these days is that it’s by far the easiest to optimize if you have a proper address in a region/city. The thing is that if you want to optimize for, for instance, a service area that you are not located in physically, your main tool for optimization is content. You should simply write a lot about that area. We found that oftentimes, this leads to forced articles or pages that have little to do with the business at hand, and are clearly there for SEO reasons.
Read their full article with all the tips here.