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Tag: Small Business Branding | Copywriting 101

Best Brand & Web Design Agency - Vancouver, best website design company in 2019, Best Website Design Company in Vancouver, Brand Consultants in Canada, Canada's best web design company, Copywriting tips, Custom WordPress Development, featured leading web design company in 2019, Google, Leading web design companies, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Fresh Pixel Named a Top Canadian Creative & Design Agency

At Fresh Pixel Design and Branding, we know the struggles that your small business is facing at every turn. After all, we’re a small freelancer-started agency ourselves, and we believe in the power of staying small to provide individualized attention to every one of our customers.

But as you know, size isn’t everything. Personal attention combined with a wide variety of services is our lifeblood. We cover SEO, online marketing, backend custom coding, and office assistance to make every size project work for our clients.

And it’s paid off! We’re proud to be named on the Clutch 2020 leader list for Canadian digital marketing agencies. Clutch utilizes a unique methodology that focuses on customer reviews —many conducted over the phone by an analyst — to identify market leaders in the B2B service arena.

“We are thrilled to be awarded this honor and could not have done it without our clients who have continued to show faith in our work,” says Angelique Giles, the CEO and founder of Fresh Pixel Design and Branding.

You can also find us among the top 50 brand consultants in Canada on The Manifest, a new company list resource for B2B service providers and a sister platform of Clutch.

Interested in working with our award-winning team to grow your business? Don’t hesitate to reach out to one of our experts today!

Best Brand & Web Design Agency - Vancouver, best website design company in 2019, Best Website Design Company in Vancouver, Brand Consultants in Canada, Canada's best web design company, Copywriting tips, Custom WordPress Development, featured leading web design company in 2019, Google, Leading web design companies, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Best Digital Marketing Agency 2019 – Luxlife Awards | Global Excellence

It’s been a great year for recognition.

Thank you so much!

About

Fresh Pixel Design and Branding is a top Vancouver Website Design Company focused on creating memorable experiences for your clients.

Using proper responsive website Design, compelling storytelling, and strong branding visuals.

You’re welcome to read through what our clients in their own words.  If you’d like we’re always happy to chat, you can contact us for a complimentary assessment of your current needs.

Best Brand & Web Design Agency - Vancouver, best website design company in 2019, Best Website Design Company in Vancouver, Brand Consultants in Canada, Canada's best web design company, Copywriting tips, Custom WordPress Development, featured leading web design company in 2019, Google, Leading web design companies, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Branding | Stand out from the crowd.

FREE Download | 6 Tips on how to create killer copy for your website!

Branding. Set yourself apart and stand out.

As a website design and branding company, we work with a lot of startups.  Companies who haven’t quite found their voice and need assistance setting themselves apart from a sea of competition.

The most important thing we tell our clients. “Think like your client“.

We naturally want to think (and often design) what we like, what we would like to see, however, that doesn’t always fit what the consumer wants.  It’s critical that you look at your brand through the eyes of your consumer.  if you have to explain your company, to be honest – the message isn’t strong enough for a client.

They don’t know you.

Imagine meeting someone at a party.  They don’t know what you do or who you are.  They can get a sense of those things by how you’re dressed, how you speak but without a clear introduction – they are guessing and you never want someone to guess your value in terms of your brand.

Get feedback from someone other than your friends.

Many clients come to us and say they asked friends or colleagues for feedback on their business model.  That is great and you will need their support through the early days of your business.  The downside, it’s often difficult for friends or close colleagues to give honest feedback and they already know you.  Chances are they have heard you speak about your new business, they have heard the elevator pitch over a glass of wine or while in a meeting.

If you really want a clear indication of how your message is being received with those that matter most – ask them!

Putting together a focus group is the best way to really understand your consumer.  How they feel when they look at your website, your offerings, your social media.  Are they hearing the message you’re trying to deliver?

To be successful, they are the ones that matter – ask them!

Challenge yourself 

Avoid the ‘but I’m right syndrome’.  The best thing you can do is open your mind to the feedback you receive and don’t be afraid to challenge your own perception.

A strong, well-executed brand leaves a lasting, memorable impression and success lies within memorable.

NEW Monthly Newsletter

Features of our newest clients and tips on how to get the most out of Social Media.  This will be jam-packed with insights, design tips, and trends as well as a showcase of our clients.  We’re hoping you’ll not only find it beneficial but also support one another as small business owners!

If you’re not subscribed, now is the time!

NEW Branding and Social Media Packages!

Previously, we focused primarily on startup Website Design and Branding.  In July we will be releasing a whole set of new branding and social media packages designed specifically for small business who wants to grow.

It’s an exciting time here and we welcome you to join us and be a part of the journey!

Summertime Growth | Fresh Pixel Website Design and Branding

About

Fresh Pixel Design and Branding is a top Vancouver Website Design Company focused on creating memorable experiences for your clients.

Using proper responsive website Design, compelling storytelling, and strong branding visuals.

You’re welcome to read through what our clients in their own words.  If you’d like we’re always happy to chat, you can contact us for a complimentary assessment of your current needs.

Best Brand & Web Design Agency - Vancouver, best website design company in 2019, Best Website Design Company in Vancouver, Brand Consultants in Canada, Canada's best web design company, Copywriting tips, Custom WordPress Development, featured leading web design company in 2019, Google, Leading web design companies, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Summertime Growth

FREE Download | 6 Tips on how to create killer copy for your website!

Summertime, our favorite time of the year!

It’s officially summer and normally, that would mean we slow down a bit, our company included.  The pace is normally slower during the summer months as businesses and individuals think less about their website design or their company branding and more about beaches, flipflops, and barbeques!

For us, this summer is focused on bringing exciting changes to the company and re-aligning our goals to be the best Vancouver website design company.

June was a crazy month, filled with fabulous moments.  Now, it’s time to focus and build on what we’ve achieved.

If you’ve missed it, a lot has changed here in the last month.

NEW Website and SEO Monthly Plans

This was a big one as we have always had clients interested in monthly plans but up until now, we simply did not offer them. You can check them out here.

NEW Tips and advice for small business

This month was the first release of our tips for small business owners who want to manage their website design.  This month we focused on copywriting for your website.  In the coming month’s we’ll be adding to this area and including detailed advice on how to plan for a larger WordPress Website Design, what to look for and how to ensure you’re checking all the important boxes as well as design and branding tips.

NEW Monthly Newsletter

Features of our newest clients and tips on how to get the most out of Social Media.  This will be jam-packed with insights, design tips, and trends as well as a showcase of our clients.  We’re hoping you’ll not only find it beneficial but also support one another as small business owners!

If you’re not subscribed, now is the time!

NEW Branding and Social Media Packages!

Previously, we focused primarily on startup Website Design and Branding.  In July we will be releasing a whole set of new branding and social media packages designed specifically for small business who wants to grow.

It’s an exciting time here and we welcome you to join us and be a part of the journey!

Summertime Growth | Fresh Pixel Website Design and Branding

About

Fresh Pixel Design and Branding is a top Vancouver Website Design Company focused on creating memorable experiences for your clients.

Using proper responsive website Design, compelling storytelling, and strong branding visuals.

You’re welcome to read through what our clients in their own words.  If you’d like we’re always happy to chat, you can contact us for a complimentary assessment of your current needs.

Best Brand & Web Design Agency - Vancouver, best website design company in 2019, Best Website Design Company in Vancouver, Brand Consultants in Canada, Canada's best web design company, Copywriting tips, Custom WordPress Development, featured leading web design company in 2019, Google, Leading web design companies, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Best Website Company in Vancouver?

FREE Download | 6 Tips on how to create killer copy for your website!

Best Website Company in Vancouver

Best Website Company in Vancouver, that is a tall order but it is our goal.  We are working hard to bring you affordable solutions, custom work and a fresh approach to your business’s digital presence.

We’ve been blessed for the past 12 years to work with clients all over the world and of course, right here in our own backyard.

Being the best website company in Vancouver is no easy goal to achieve.  The competition is, to be honest, some of the best in the world.  This industry is filled with highly creative driven professionals cater to a wide range of digital services.

We would like to think it’s our passion, our love for coming to the office that makes us different!  Only you can decide that.  Over the past two weeks, we have started on a journey to increase our offerings, improve on our own social media presence and most important take our work up a notch for each and every client we engage with.

From current promotions including a free website design to the introduction of payment plans for small businesses, we’re determined to become your first choice for everything digital.  Our end goal, to be recognized as Best Website Design Company in Vancouver.

If you have any questions, please send us a note!  We are here and happy to chat about your website or marketing needs.

To check out the latest promotions, you can follow us on Facebook or visit the promotional pages noted below.

NEW! Small Business Payment Plans,promotional pricing ends June 30th, 2019

Free Website Design | No Money Down and Zero Commitment

About

Fresh Pixel Design and Branding is a top Vancouver Website Design Company focused on creating memorable experiences for your clients.

Using proper responsive website Design, compelling storytelling, and strong branding visuals.

You’re welcome to read through what our clients in their own words.  If you’d like we’re always happy to chat, you can contact us for a complimentary assessment of your current needs.

Small Business Branding
Best Brand & Web Design Agency - Vancouver, best website design company in 2019, Brand Consultants in Canada, Canada's best web design company, Copywriting tips, Custom WordPress Development, featured leading web design company in 2019, Google, Leading web design companies, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Small Business Branding

FREE Download | 6 Tips on how to create killer copy for your website!

SMALL BUSINESS BRANDING 

You have a great new idea and you’re ready to venture into the world of entrepreneurship!  Congratulations, we know first hand how intimidating that can be.

Where do you start?  How do you get recognized amongst over 1 Billion websites online today?  What does small business branding really mean?

Many people confuse logo design with Branding.  They’ll say we have our logo and ‘sort of know’ how we want our website to look.

There is more that goes behind starting your business, it’s the less ‘fun’ part but it’s important.

THE ELEVATOR PITCH

First and foremost – you need to know your elevator pitch.  Yes, this is old school marketing but it is critical.  If you can’t clearly and precisely tell your client in under 1 minute what sets you apart from your competitors – you have work to do!

Don’t over think this.  Sit down and brainstorm with your team!

Focus on actionable words, on emotional words that in essence defines not only what you do better but also defines your mission statement.

Jot everything down and then you can go back and start to pinpoint the key phrases/words and define a solid 1-minute elevator pitch.  This is then used to build out emotional touchpoints on your website, highlighting what you do immediately when your client arrives at your website.

Small Business Branding

Developing a simple yet powerful tagline is critical. Make it memorable like the one we created for Hayden Moran. Everyone dreams of truly loving their home. Love Where You Live evokes the feeling we wanted to achieve when people are introduced to Hayden. A sense that he understands the importance of their real estate purchase and he can relate to his client.

Simple and Effective.

TONE AND EMOTIONAL MESSAGE/VISUALS

Depending on your market demographic, you will need to consider the tone and message you want to consistently deliver.  No matter which market you are in, your demographic may be different.  Ensure that you have determined which demographic in the market you are wanting to connect with.

Hip and Trendy only works with that demographic, other demographics find it unprofessional or not ‘serious’ enough.  In contrast, a luxury brand with traditional messaging can be intimidating and overwhelming for the Hip & Trendy demographic.

Understanding your market and the demographics within that market is critical to your success and will be a determining factor in your copywriting.

There are some situations where you will cater to multiple demographics if this is the case for you, it is critical that messaging and visuals are planned out for all demographics.

COPYWRITING

Our small business clients often have the bulk of their copywriting completed or they alternatively hire our copywriter to write for them.

Once you have your voice and the main touchpoints, you can begin to draft out your page copy.  We give you complimentary copywriting tips that you can download here.

If you are doing your own copywriting, you’ll find this free resource helpful.  It will allow you to complete your copywriting before you begin your website design.

Small business branding is critical in setting you apart from your competitors.  Memorable, emotional messaging invokes loyalty to your brand.

Next week we’ll talk about visuals and the new trends of 2019.

About

Fresh Pixel Design and Branding is a top Vancouver Website Design Company focused on creating memorable experiences for your clients.

Using proper responsive website Design, compelling storytelling, and strong branding visuals.

You’re welcome to read through what our clients in their own words.  If you’d like we’re always happy to chat, you can contact us for a complimentary assessment of your current needs.