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Best Brand & Web Design Agency - Vancouver, best website design company in 2019, Best Website Design Company in Vancouver, Brand Consultants in Canada, Canada's best web design company, Copywriting tips, Custom WordPress Development, featured leading web design company in 2019, Google, Leading web design companies, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Branding | Stand out from the crowd.

FREE Download | 6 Tips on how to create killer copy for your website!

Branding. Set yourself apart and stand out.

As a website design and branding company, we work with a lot of startups.  Companies who haven’t quite found their voice and need assistance setting themselves apart from a sea of competition.

The most important thing we tell our clients. “Think like your client“.

We naturally want to think (and often design) what we like, what we would like to see, however, that doesn’t always fit what the consumer wants.  It’s critical that you look at your brand through the eyes of your consumer.  if you have to explain your company, to be honest – the message isn’t strong enough for a client.

They don’t know you.

Imagine meeting someone at a party.  They don’t know what you do or who you are.  They can get a sense of those things by how you’re dressed, how you speak but without a clear introduction – they are guessing and you never want someone to guess your value in terms of your brand.

Get feedback from someone other than your friends.

Many clients come to us and say they asked friends or colleagues for feedback on their business model.  That is great and you will need their support through the early days of your business.  The downside, it’s often difficult for friends or close colleagues to give honest feedback and they already know you.  Chances are they have heard you speak about your new business, they have heard the elevator pitch over a glass of wine or while in a meeting.

If you really want a clear indication of how your message is being received with those that matter most – ask them!

Putting together a focus group is the best way to really understand your consumer.  How they feel when they look at your website, your offerings, your social media.  Are they hearing the message you’re trying to deliver?

To be successful, they are the ones that matter – ask them!

Challenge yourself 

Avoid the ‘but I’m right syndrome’.  The best thing you can do is open your mind to the feedback you receive and don’t be afraid to challenge your own perception.

A strong, well-executed brand leaves a lasting, memorable impression and success lies within memorable.

NEW Monthly Newsletter

Features of our newest clients and tips on how to get the most out of Social Media.  This will be jam-packed with insights, design tips, and trends as well as a showcase of our clients.  We’re hoping you’ll not only find it beneficial but also support one another as small business owners!

If you’re not subscribed, now is the time!

NEW Branding and Social Media Packages!

Previously, we focused primarily on startup Website Design and Branding.  In July we will be releasing a whole set of new branding and social media packages designed specifically for small business who wants to grow.

It’s an exciting time here and we welcome you to join us and be a part of the journey!

Summertime Growth | Fresh Pixel Website Design and Branding

About

Fresh Pixel Design and Branding is a top Vancouver Website Design Company focused on creating memorable experiences for your clients.

Using proper responsive website Design, compelling storytelling, and strong branding visuals.

You’re welcome to read through what our clients in their own words.  If you’d like we’re always happy to chat, you can contact us for a complimentary assessment of your current needs.

Best Brand & Web Design Agency - Vancouver, best website design company in 2019, Best Website Design Company in Vancouver, Brand Consultants in Canada, Canada's best web design company, Copywriting tips, Custom WordPress Development, featured leading web design company in 2019, Google, Leading web design companies, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Summertime Growth

FREE Download | 6 Tips on how to create killer copy for your website!

Summertime, our favorite time of the year!

It’s officially summer and normally, that would mean we slow down a bit, our company included.  The pace is normally slower during the summer months as businesses and individuals think less about their website design or their company branding and more about beaches, flipflops, and barbeques!

For us, this summer is focused on bringing exciting changes to the company and re-aligning our goals to be the best Vancouver website design company.

June was a crazy month, filled with fabulous moments.  Now, it’s time to focus and build on what we’ve achieved.

If you’ve missed it, a lot has changed here in the last month.

NEW Website and SEO Monthly Plans

This was a big one as we have always had clients interested in monthly plans but up until now, we simply did not offer them. You can check them out here.

NEW Tips and advice for small business

This month was the first release of our tips for small business owners who want to manage their website design.  This month we focused on copywriting for your website.  In the coming month’s we’ll be adding to this area and including detailed advice on how to plan for a larger WordPress Website Design, what to look for and how to ensure you’re checking all the important boxes as well as design and branding tips.

NEW Monthly Newsletter

Features of our newest clients and tips on how to get the most out of Social Media.  This will be jam-packed with insights, design tips, and trends as well as a showcase of our clients.  We’re hoping you’ll not only find it beneficial but also support one another as small business owners!

If you’re not subscribed, now is the time!

NEW Branding and Social Media Packages!

Previously, we focused primarily on startup Website Design and Branding.  In July we will be releasing a whole set of new branding and social media packages designed specifically for small business who wants to grow.

It’s an exciting time here and we welcome you to join us and be a part of the journey!

Summertime Growth | Fresh Pixel Website Design and Branding

About

Fresh Pixel Design and Branding is a top Vancouver Website Design Company focused on creating memorable experiences for your clients.

Using proper responsive website Design, compelling storytelling, and strong branding visuals.

You’re welcome to read through what our clients in their own words.  If you’d like we’re always happy to chat, you can contact us for a complimentary assessment of your current needs.

Best Brand & Web Design Agency - Vancouver, best website design company in 2019, Best Website Design Company in Vancouver, Brand Consultants in Canada, Canada's best web design company, Copywriting tips, Custom WordPress Development, featured leading web design company in 2019, Google, Leading web design companies, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Best Website Company in Vancouver?

FREE Download | 6 Tips on how to create killer copy for your website!

Best Website Company in Vancouver

Best Website Company in Vancouver, that is a tall order but it is our goal.  We are working hard to bring you affordable solutions, custom work and a fresh approach to your business’s digital presence.

We’ve been blessed for the past 12 years to work with clients all over the world and of course, right here in our own backyard.

Being the best website company in Vancouver is no easy goal to achieve.  The competition is, to be honest, some of the best in the world.  This industry is filled with highly creative driven professionals cater to a wide range of digital services.

We would like to think it’s our passion, our love for coming to the office that makes us different!  Only you can decide that.  Over the past two weeks, we have started on a journey to increase our offerings, improve on our own social media presence and most important take our work up a notch for each and every client we engage with.

From current promotions including a free website design to the introduction of payment plans for small businesses, we’re determined to become your first choice for everything digital.  Our end goal, to be recognized as Best Website Design Company in Vancouver.

If you have any questions, please send us a note!  We are here and happy to chat about your website or marketing needs.

To check out the latest promotions, you can follow us on Facebook or visit the promotional pages noted below.

NEW! Small Business Payment Plans, promotional pricing ends June 30th, 2019

Free Website Design | No Money Down and Zero Commitment

About

Fresh Pixel Design and Branding is a top Vancouver Website Design Company focused on creating memorable experiences for your clients.

Using proper responsive website Design, compelling storytelling, and strong branding visuals.

You’re welcome to read through what our clients in their own words.  If you’d like we’re always happy to chat, you can contact us for a complimentary assessment of your current needs.

Small Business Branding
Best Brand & Web Design Agency - Vancouver, best website design company in 2019, Brand Consultants in Canada, Canada's best web design company, Copywriting tips, Custom WordPress Development, featured leading web design company in 2019, Google, Leading web design companies, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Small Business Branding

FREE Download | 6 Tips on how to create killer copy for your website!

SMALL BUSINESS BRANDING 

You have a great new idea and you’re ready to venture into the world of entrepreneurship!  Congratulations, we know first hand how intimidating that can be.

Where do you start?  How do you get recognized amongst over 1 Billion websites online today?  What does small business branding really mean?

Many people confuse logo design with Branding.  They’ll say we have our logo and ‘sort of know’ how we want our website to look.

There is more that goes behind starting your business, it’s the less ‘fun’ part but it’s important.

THE ELEVATOR PITCH

First and foremost – you need to know your elevator pitch.  Yes, this is old school marketing but it is critical.  If you can’t clearly and precisely tell your client in under 1 minute what sets you apart from your competitors – you have work to do!

Don’t over think this.  Sit down and brainstorm with your team!

Focus on actionable words, on emotional words that in essence defines not only what you do better but also defines your mission statement.

Jot everything down and then you can go back and start to pinpoint the key phrases/words and define a solid 1-minute elevator pitch.  This is then used to build out emotional touchpoints on your website, highlighting what you do immediately when your client arrives at your website.

Small Business Branding

Developing a simple yet powerful tagline is critical. Make it memorable like the one we created for Hayden Moran. Everyone dreams of truly loving their home. Love Where You Live evokes the feeling we wanted to achieve when people are introduced to Hayden. A sense that he understands the importance of their real estate purchase and he can relate to his client.

Simple and Effective.

TONE AND EMOTIONAL MESSAGE/VISUALS

Depending on your market demographic, you will need to consider the tone and message you want to consistently deliver.  No matter which market you are in, your demographic may be different.  Ensure that you have determined which demographic in the market you are wanting to connect with.

Hip and Trendy only works with that demographic, other demographics find it unprofessional or not ‘serious’ enough.  In contrast, a luxury brand with traditional messaging can be intimidating and overwhelming for the Hip & Trendy demographic.

Understanding your market and the demographics within that market is critical to your success and will be a determining factor in your copywriting.

There are some situations where you will cater to multiple demographics if this is the case for you, it is critical that messaging and visuals are planned out for all demographics.

COPYWRITING

Our small business clients often have the bulk of their copywriting completed or they alternatively hire our copywriter to write for them.

Once you have your voice and the main touchpoints, you can begin to draft out your page copy.  We give you complimentary copywriting tips that you can download here.

If you are doing your own copywriting, you’ll find this free resource helpful.  It will allow you to complete your copywriting before you begin your website design.

Small business branding is critical in setting you apart from your competitors.  Memorable, emotional messaging invokes loyalty to your brand.

Next week we’ll talk about visuals and the new trends of 2019.

About

Fresh Pixel Design and Branding is a top Vancouver Website Design Company focused on creating memorable experiences for your clients.

Using proper responsive website Design, compelling storytelling, and strong branding visuals.

You’re welcome to read through what our clients in their own words.  If you’d like we’re always happy to chat, you can contact us for a complimentary assessment of your current needs.

Best Brand & Web Design Agency - Vancouver, best website design company in 2019, Brand Consultants in Canada, Canada's best web design company, Custom WordPress Development, featured leading web design company in 2019, Free Website Design, Google, Leading web design companies, SEO, Top Vancouver website company, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Free Website Design | No money down.

As one of Vancouver’s Best Website Design companies, we have been committed to our clients since 2012.  We have also had the privilege of working with companies in the USA and around the world.

Continuing to grow our service offerings, we have strived to learn with each client what we can do better.  We have known for some time that small businesses really struggle with the dollars needed to have a professional ‘face’ online and we’ve been working to specifically address this.

Free Website Design

Professional, responsive Websites are not an option for business, they are a mandatory requirement.  It is your online image and it needs to be a good one.  In the past, we have shied away from monthly payment plans or promotions for various reasons.  Thankfully, we have now grown to where flexibility is now an option and we can extend that to small business owners.

We truly love working with our clients and we’re confident that our work stands out amongst the crowd.  Knowing this, we are putting our work where our mouth is.

Free Website Design

With the Free Website Design, you’ll be able to see your companies new responsive website live before paying a cent.  We will also allow you 14 days to receive feedback from colleagues and clients allowing you to make an informed decision.  From there, you will have the choice to include SEO and what payment plan will work best for you.

If you’d like to learn more, simply visit the promotional page here for a full list of what is included as well as various pricing options that are now available.

Stand out Amongst the Crowd.  We build memorable emotional connections with your clients.

Free Website Design

ABOUT

Fresh Pixel Design and Branding is a Vancouver Website Design Company focused on creating memorable experiences for your clients. Using proper Website Design, compelling storytelling, and strong branding visuals.

You’re welcome to read through what our clients say in their own words.  If you’d like we’re always happy to chat, you can contact us for a complimentary assessment of your current needs.

WordPress Website Design
Best Brand & Web Design Agency - Vancouver, best website design company in 2019, Brand Consultants in Canada, Canada's best web design company, Custom WordPress Development, featured leading web design company in 2019, Google, Leading web design companies, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

WordPress Website Design |Client Spotlight

Forte Maintenance Management | WordPress Website Design

Fresh Pixel has been one of Vancouver’s Best WordPress Website Designers since early 2016.  We started in 2011 and thru the years, we’ve built up a large portfolio of WordPress Websites, Branding Clients and Marketing clients.

Forte Maintenance Management is one of those clients that started out as a small business client and has grown into a website/marketing and SEO client.

The Challenge: Build A Responsive WordPress Website and rank locally for the services.

We were challenged by the owner to develop a professional website for his B2B property management company and to have that company rank in his local area in Georgia.

Designing the website was the easy part, ranking a brand new domain with no authority, well – we knew it would take work.

WordPress Website Design

The sites boasts a modern, very clean, easy to navigate design and focuses on Forte Maintenance’s customer commitment.  Forte had already established themselves in this area, those that worked with them, loved them.  For us, it was building on that foundation and growing their reach  thru SEO.

It took us approximately 3 weeks to complete the site.  Services included Responsive WordPress Website Design, Brand Reinforcement, Copy writing and that all important SEO Component.

WordPress Website Design

Initial Results:

The website was officially launched in April of 2019 working on various areas to improve traffic.  It’s important to note that in this case, no paid SEO was used.  We focused on organic SEO driven by the copy and onsite SEO of the WordPress website.

Within 6 weeks, we successfully had Forte Maintenance on the first page for 7 different first level keywords/searches.  We did not use AdWords, Facebook or any other paid source.

Consistency and correct copy writing and page setup on the website design paid off.

WordPress Website Design

The Bottom Line:

We increased Forte Maintenance’s SEO results by over 3000%, starting from nothing and having them rank with some of the largest competitors in Atlanta.

Success!  While we are still working to develop their initial improvements, we are thrilled at the initial results. Most important, how pleased the team at Forte Maintenance is with our work.

We strive to achieve the best we can for each client.  There are times like this one when each objective is met successful and most importantly quickly.

About

Fresh Pixel Design and Branding is a Vancouver Website Design Company focused on creating memorable experiences for your clients. Using proper Website Design, compelling story telling and strong branding visuals.

You’re welcome to read thru what our clients in their own words.  If you’d like we’re always happy to chat, you can contact us for a complimentary assessment of your current needs.

Best Brand & Web Design Agency - Vancouver, best website design company in 2019, Brand Consultants in Canada, Canada's best web design company, Custom WordPress Development, featured leading web design company in 2019, Google, Leading web design companies, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Free WordPress Classes | Begin July 23rd

Introducing free introductory WordPress classes

Many clients don’t want to ‘update’ there sites but rather want to be able to add a post to their blog or news feed.    Knowing this, we have decide it is beneficial to offer free WordPress classes.

In July we will be offering free WordPress classes to all clients who would like to learn basic WordPress skills.  Classes will be offered on the monthly basis.  We will also record the training session and send it to any client who is unable to attend but would like the training.

The first class will start first with an introduction to your dashboard. We will then walk you thru how to  create a post including how to properly optimize it for best SEO results.

Free WordPress Classes

In the fall, we will add additional classes (how to add images, change a text block, add a new page or portfolio, ect.).  This will be the perfect fit for clients on our small business website plan as it will allow you to take control of the wheel so to speak.

Down the road we are discussing the possibility of incorporating a Q/A forum for our clients.  This would allow for any/all classes or questions to be catalog and readily available to you.

You do have to be a client of Fresh Pixel in order to participate.  Contact us for a complementary assessment of your current site or simply go to our new small business website packages and select the package that works best for you!

Fresh Pixel is one of Vancouver’s top web design companies.  With over 12 years of experience, you can be confident in selecting us for your company needs.

We create memorable experiences for your clients and build an emotional connection to your business. Guaranteed.

Facebook Changes
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Facebook Changes are coming.

Facebook Changes How You Do Business.

If anyone took the time to watch Mark Zuckerberg‘s keynote at the F8, you must be wondering where that leaves small businesses and advertising.

There will be an initial impact on Facebook advertising as the majority of people in our opinion will opt to secure their accounts when prompted. In essence, leaving the algorithms and the data they previously collected virtually useless.

You must be prepared in our opinion to get your ‘boots back on the ground’. It is and was never a good idea to put your marketing eggs all in one basket and now you really need to branch out. We do understand that with the ease of platforms like Facebook, Instagram, and Google, it was a hard option to ignore.

What Should you Do?

We suggest that you utilize your Facebook campaigns and benefit from any data you can until they roll out that update which is anticipated in early summer.

You can begin to build out a more traditional marketing plan including personal introductions to those that have shown interest in your business. Also, don’t be afraid to use various forms of online brochures that you can incorporate into your business pages.

It’s also important to note that while people will need to be aware of caching their history’s (at least our understanding of the new update), we do believe people will naturally stop doing that over time and data will be collected.

The Take Away

We believe Facebook and Google will not be able to gauge what the long term effects will be at this time.

Make no mistake, with the new Facebook changes, the way you advertise online is about to change and people’s privacy will now take center stage and be there for the foreseeable future.

We have always believed in making a memorable, authentic personal connection to your clients, with the changes about to take place, that has never been more important.

Custom WordPress Development, Google, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Local SEO – Get found in your neighborhood.

I’m a big fan of YOAST and we integrated their plugin on every site we build, I also subscribe to their newsletter to stay up to date on the always changing SEO standards and any new releases of algorithms that google launches.

This week, it was all about the local SEO and how to get found in your neighborhood.  For most of my clients, ‘their’ neighborhood is the only one that matters.  The majority of our clients service the city in which they are in and perhaps some of the outlying areas but it is all about ‘their neighborhood’.

If you’re doing your own SEO, you can easily spend an hour or two and optimize your site for your local SEO.  The first (and most important) is to ensure you have setup your Google Business page.  If you haven’t done that, or aren’t sure how – please send us a note, we’ll guide you in the right direction or alternatively, we can do it for you.

Once you’ve properly set that, then you’re next steps are to follow some simple rules that are outlined in Yoast’s news this week.  Have a read, spend a couple hours and you’ll reap the benifits.

 

What is local SEO?

If you have a local business, like a shop, or have people visiting your office frequently, optimizing your website is also about making sure people are able to find you in real life. But even if your not actively getting visitors in your building, but are targeting an audience that is located in the same geographical area as you are, you need to optimize for that area. This is what we call “local SEO”.

Ground-rule these days is that it’s by far the easiest to optimize if you have a proper address in a region/city. The thing is that if you want to optimize for, for instance, a service area that you are not located in physically, your main tool for optimization is content. You should simply write a lot about that area. We found that oftentimes, this leads to forced articles or pages that have little to do with the business at hand, and are clearly there for SEO reasons.

Read their full article with all the tips here.

Best Website Design Company in Vancouver
branding

HOW IMPORTANT IS BRANDING? DO I REALLY NEED IT?

We get this question a lot and I mean A LOT!  So many clients come to us and only want a ‘website’ to ‘start’ until they are making ‘money’, then they’ll invest in Branding and SEO.

Branding is your voice, it’s your presence and essence of who you are, how you want to be viewed with every connection you and your company makes.

 

IT IS SUPER, SUPER, SUPER IMPORTANT!

 

Branding has layers, it starts with the simplest things.  What do you want your business reputation to look like?  What do you want people to say and feel when they think or talk about your brand?  You should be focused on key phrases/words – don’t worry about having too many- the point is to start to determine adjectives that represent who you are.

From there, How do you rely those adjectives visually?  What colours do you use and just as important what Hue?  Colour influences us automatically, whether we realize it or not – it plays a critical role in your visual identity. Images, if using stock images – what type of images are you going to use?  Good visuals are critical – nothing says ‘unprofessional’ quicker than images and visuals that are pixilated or too small/large for the space they take up.

 

You are the PRODUCT.

 

Truer words were never spoken (or written for TV!).

Passion, excitement, commitment – we all feel it, we know it when we see it and we love how it makes us feel.  How you feel, How you relay that feeling about your business resonates with your market.  It’s critical to success.

 

We like to FEEL GOOD.

 

Branding makes you feel something. People own an Iphone, not because its the best but because it makes you feelaccomplished, accepted, cool.  People own BMW’s and Porsche because of how they feel in the car.  That pretty little blue and silver emblem means they did something ‘right’, they are ‘succeeding’.   People get behind new businesses/products because of how they feel.

Did we say this enough??  Are you getting it now?

Not every product can make a person feel good, we know that but no matter what your product/service/company is – you can make them feel safe, valued, in good hands and here’s another big one – Emotionally Understood

Good Branding + Good Story Telling = Leaving Your Client Feeling Emotionally Understood.

Not everyone can give off the feeling of a puppy dog playing in the rain feeling but market segments (Doctor’s, Lawyer’s, Accountant’s) can do far better by creating a visual emotional connection.

One of understanding, awareness of fears, apprehension and often intimidation.  Focusing on an emotional connection in terms of design/branding/delivery starts to eat away at the common folks apprehension, building a relationship, getting personal relationships and a feeling of – you guessed it, emotionally understood.

Once you have a solid Brand Strategy, it’s time to execute it.  That is were the development of your website starts to take shape (Not before).

Now you have the core pieces in place.  Colours/Font’s/Brand Message/Keywords, now a site can be developed that will last and be financially beneficial rather than having to go back and do it all again, or worse failing in your business endeavour because quiet frankly, no one knew you existed.