We get this question a lot and I mean A LOT! So many clients come to us and only want a ‘website’ to ‘start’ until they are making ‘money’, then they’ll invest in Branding and SEO.
Branding is your voice, it’s your presence and essence of who you are, how you want to be viewed with every connection you and your company makes.
IT IS SUPER, SUPER, SUPER IMPORTANT!
Branding has layers, it starts with the simplest things. What do you want your business reputation to look like? What do you want people to say and feel when they think or talk about your brand? You should be focused on key phrases/words – don’t worry about having too many- the point is to start to determine adjectives that represent who you are.
From there, How do you rely those adjectives visually? What colours do you use and just as important what Hue? Colour influences us automatically, whether we realize it or not – it plays a critical role in your visual identity. Images, if using stock images – what type of images are you going to use? Good visuals are critical – nothing says ‘unprofessional’ quicker than images and visuals that are pixilated or too small/large for the space they take up.
You are the PRODUCT.
Truer words were never spoken (or written for TV!).
Passion, excitement, commitment – we all feel it, we know it when we see it and we love how it makes us feel. How you feel, How you relay that feeling about your business resonates with your market. It’s critical to success.
We like to FEEL GOOD.
Branding makes you feel something. People own an Iphone, not because its the best but because it makes you feelaccomplished, accepted, cool. People own BMW’s and Porsche because of how they feel in the car. That pretty little blue and silver emblem means they did something ‘right’, they are ‘succeeding’. People get behind new businesses/products because of how they feel.
Did we say this enough?? Are you getting it now?
Not every product can make a person feel good, we know that but no matter what your product/service/company is – you can make them feel safe, valued, in good hands and here’s another big one – Emotionally Understood
Good Branding + Good Story Telling = Leaving Your Client Feeling Emotionally Understood.
Not everyone can give off the feeling of a puppy dog playing in the rain feeling but market segments (Doctor’s, Lawyer’s, Accountant’s) can do far better by creating a visual emotional connection.
One of understanding, awareness of fears, apprehension and often intimidation. Focusing on an emotional connection in terms of design/branding/delivery starts to eat away at the common folks apprehension, building a relationship, getting personal relationships and a feeling of – you guessed it, emotionally understood.
Once you have a solid Brand Strategy, it’s time to execute it. That is were the development of your website starts to take shape (Not before).
Now you have the core pieces in place. Colours/Font’s/Brand Message/Keywords, now a site can be developed that will last and be financially beneficial rather than having to go back and do it all again, or worse failing in your business endeavour because quiet frankly, no one knew you existed.