Google, SEO and SSL Certificates. Google is the bank you deal with when your looking for credit (AKA: SEO) on the #1 search engine. They are and will remain the top search engine and how they give SEO credit is constantly changing and updating.
I often explain SEO using the credit analogy. When your starting out, you have little in terms of history (new domains) and little in terms of established back links (previous credit), this means Google takes time and is cautious to ensure:
2.You are selling or showcasing what you are telling them you are selling or showcasing.
As the new comer, you must earn in your reputation, you do this by:
- Creating quality content that benefits those who would be visiting your site.
- You maintain your space by regularly updating.
- You engage with your clients and with the community at large. Google does give you credit for social media connections and channels with YouTube being a primary channel that is often ignored.
- You spend time/effort/resources on tools available to hone in on your specific market (keyword research and site audits).
- You play by their rules.
The last bullet is where SSL certification comes in. Google has been consistent with their dislike of non-encrypted sites ( HTTP sites) stating that quiet frankly they are unsecured.
Google Owns Chrome
Google, the owner of Chrome will be implementing key ways for users to know if they are on a ‘safe site’ (HTTPS) or a unsafe site (HTTP) and deducting seo credit on sites that are not deemed HTTPS (safe).
This affects any client who has spent time/money or effort on SEO and could potentially dissuade clients from staying on a URL that is deemed unsafe.
Firefox and MSN/Yahoo browser’s will not immediately be effected, however the last stats show over 70% of browsers are chrome, you can read the full list and breakout here.
With thanks to my client, I did investigate and it is my professional opinion that client’s should make the change (if you do not have a SSL certificate). I also have godaddy partner rates that I am going to pass on to any client that wishes to make the update. You’re welcome to enjoy my pricing in 1, 2, and 3 year terms until June 30th which will include setup.
Google, SEO and SSL Certificates can all be confusing, and we do understand that. Chat with us and we’ll answer any questions you have!