fbpx

Fresh from the Press

Best Brand & Web Design Agency - Vancouver, best website design company in 2019, Best Website Design Company in Vancouver, Brand Consultants in Canada, Canada's best web design company, Copywriting tips, Custom WordPress Development, featured leading web design company in 2019, Google, Leading web design companies, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Branding | Stand out from the crowd.

FREE Download | 6 Tips on how to create killer copy for your website!

Branding. Set yourself apart and stand out.

As a website design and branding company, we work with a lot of startups.  Companies who haven’t quite found their voice and need assistance setting themselves apart from a sea of competition.

The most important thing we tell our clients. “Think like your client“.

We naturally want to think (and often design) what we like, what we would like to see, however, that doesn’t always fit what the consumer wants.  It’s critical that you look at your brand through the eyes of your consumer.  if you have to explain your company, to be honest – the message isn’t strong enough for a client.

They don’t know you.

Imagine meeting someone at a party.  They don’t know what you do or who you are.  They can get a sense of those things by how you’re dressed, how you speak but without a clear introduction – they are guessing and you never want someone to guess your value in terms of your brand.

Get feedback from someone other than your friends.

Many clients come to us and say they asked friends or colleagues for feedback on their business model.  That is great and you will need their support through the early days of your business.  The downside, it’s often difficult for friends or close colleagues to give honest feedback and they already know you.  Chances are they have heard you speak about your new business, they have heard the elevator pitch over a glass of wine or while in a meeting.

If you really want a clear indication of how your message is being received with those that matter most – ask them!

Putting together a focus group is the best way to really understand your consumer.  How they feel when they look at your website, your offerings, your social media.  Are they hearing the message you’re trying to deliver?

To be successful, they are the ones that matter – ask them!

Challenge yourself 

Avoid the ‘but I’m right syndrome’.  The best thing you can do is open your mind to the feedback you receive and don’t be afraid to challenge your own perception.

A strong, well-executed brand leaves a lasting, memorable impression and success lies within memorable.

NEW Monthly Newsletter

Features of our newest clients and tips on how to get the most out of Social Media.  This will be jam-packed with insights, design tips, and trends as well as a showcase of our clients.  We’re hoping you’ll not only find it beneficial but also support one another as small business owners!

If you’re not subscribed, now is the time!

NEW Branding and Social Media Packages!

Previously, we focused primarily on startup Website Design and Branding.  In July we will be releasing a whole set of new branding and social media packages designed specifically for small business who wants to grow.

It’s an exciting time here and we welcome you to join us and be a part of the journey!

Summertime Growth | Fresh Pixel Website Design and Branding

About

Fresh Pixel Design and Branding is a top Vancouver Website Design Company focused on creating memorable experiences for your clients.

Using proper responsive website Design, compelling storytelling, and strong branding visuals.

You’re welcome to read through what our clients in their own words.  If you’d like we’re always happy to chat, you can contact us for a complimentary assessment of your current needs.

Best Brand & Web Design Agency - Vancouver, best website design company in 2019, Best Website Design Company in Vancouver, Brand Consultants in Canada, Canada's best web design company, Copywriting tips, Custom WordPress Development, featured leading web design company in 2019, Google, Leading web design companies, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Summertime Growth

FREE Download | 6 Tips on how to create killer copy for your website!

Summertime, our favorite time of the year!

It’s officially summer and normally, that would mean we slow down a bit, our company included.  The pace is normally slower during the summer months as businesses and individuals think less about their website design or their company branding and more about beaches, flipflops, and barbeques!

For us, this summer is focused on bringing exciting changes to the company and re-aligning our goals to be the best Vancouver website design company.

June was a crazy month, filled with fabulous moments.  Now, it’s time to focus and build on what we’ve achieved.

If you’ve missed it, a lot has changed here in the last month.

NEW Website and SEO Monthly Plans

This was a big one as we have always had clients interested in monthly plans but up until now, we simply did not offer them. You can check them out here.

NEW Tips and advice for small business

This month was the first release of our tips for small business owners who want to manage their website design.  This month we focused on copywriting for your website.  In the coming month’s we’ll be adding to this area and including detailed advice on how to plan for a larger WordPress Website Design, what to look for and how to ensure you’re checking all the important boxes as well as design and branding tips.

NEW Monthly Newsletter

Features of our newest clients and tips on how to get the most out of Social Media.  This will be jam-packed with insights, design tips, and trends as well as a showcase of our clients.  We’re hoping you’ll not only find it beneficial but also support one another as small business owners!

If you’re not subscribed, now is the time!

NEW Branding and Social Media Packages!

Previously, we focused primarily on startup Website Design and Branding.  In July we will be releasing a whole set of new branding and social media packages designed specifically for small business who wants to grow.

It’s an exciting time here and we welcome you to join us and be a part of the journey!

Summertime Growth | Fresh Pixel Website Design and Branding

About

Fresh Pixel Design and Branding is a top Vancouver Website Design Company focused on creating memorable experiences for your clients.

Using proper responsive website Design, compelling storytelling, and strong branding visuals.

You’re welcome to read through what our clients in their own words.  If you’d like we’re always happy to chat, you can contact us for a complimentary assessment of your current needs.

Best Brand & Web Design Agency - Vancouver, best website design company in 2019, Best Website Design Company in Vancouver, Brand Consultants in Canada, Canada's best web design company, Copywriting tips, Custom WordPress Development, featured leading web design company in 2019, Google, Leading web design companies, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Best Website Company in Vancouver?

FREE Download | 6 Tips on how to create killer copy for your website!

Best Website Company in Vancouver

Best Website Company in Vancouver, that is a tall order but it is our goal.  We are working hard to bring you affordable solutions, custom work and a fresh approach to your business’s digital presence.

We’ve been blessed for the past 12 years to work with clients all over the world and of course, right here in our own backyard.

Being the best website company in Vancouver is no easy goal to achieve.  The competition is, to be honest, some of the best in the world.  This industry is filled with highly creative driven professionals cater to a wide range of digital services.

We would like to think it’s our passion, our love for coming to the office that makes us different!  Only you can decide that.  Over the past two weeks, we have started on a journey to increase our offerings, improve on our own social media presence and most important take our work up a notch for each and every client we engage with.

From current promotions including a free website design to the introduction of payment plans for small businesses, we’re determined to become your first choice for everything digital.  Our end goal, to be recognized as Best Website Design Company in Vancouver.

If you have any questions, please send us a note!  We are here and happy to chat about your website or marketing needs.

To check out the latest promotions, you can follow us on Facebook or visit the promotional pages noted below.

NEW! Small Business Payment Plans, promotional pricing ends June 30th, 2019

Free Website Design | No Money Down and Zero Commitment

About

Fresh Pixel Design and Branding is a top Vancouver Website Design Company focused on creating memorable experiences for your clients.

Using proper responsive website Design, compelling storytelling, and strong branding visuals.

You’re welcome to read through what our clients in their own words.  If you’d like we’re always happy to chat, you can contact us for a complimentary assessment of your current needs.

Small Business Branding
Best Brand & Web Design Agency - Vancouver, best website design company in 2019, Brand Consultants in Canada, Canada's best web design company, Copywriting tips, Custom WordPress Development, featured leading web design company in 2019, Google, Leading web design companies, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Small Business Branding

FREE Download | 6 Tips on how to create killer copy for your website!

SMALL BUSINESS BRANDING 

You have a great new idea and you’re ready to venture into the world of entrepreneurship!  Congratulations, we know first hand how intimidating that can be.

Where do you start?  How do you get recognized amongst over 1 Billion websites online today?  What does small business branding really mean?

Many people confuse logo design with Branding.  They’ll say we have our logo and ‘sort of know’ how we want our website to look.

There is more that goes behind starting your business, it’s the less ‘fun’ part but it’s important.

THE ELEVATOR PITCH

First and foremost – you need to know your elevator pitch.  Yes, this is old school marketing but it is critical.  If you can’t clearly and precisely tell your client in under 1 minute what sets you apart from your competitors – you have work to do!

Don’t over think this.  Sit down and brainstorm with your team!

Focus on actionable words, on emotional words that in essence defines not only what you do better but also defines your mission statement.

Jot everything down and then you can go back and start to pinpoint the key phrases/words and define a solid 1-minute elevator pitch.  This is then used to build out emotional touchpoints on your website, highlighting what you do immediately when your client arrives at your website.

Small Business Branding

Developing a simple yet powerful tagline is critical. Make it memorable like the one we created for Hayden Moran. Everyone dreams of truly loving their home. Love Where You Live evokes the feeling we wanted to achieve when people are introduced to Hayden. A sense that he understands the importance of their real estate purchase and he can relate to his client.

Simple and Effective.

TONE AND EMOTIONAL MESSAGE/VISUALS

Depending on your market demographic, you will need to consider the tone and message you want to consistently deliver.  No matter which market you are in, your demographic may be different.  Ensure that you have determined which demographic in the market you are wanting to connect with.

Hip and Trendy only works with that demographic, other demographics find it unprofessional or not ‘serious’ enough.  In contrast, a luxury brand with traditional messaging can be intimidating and overwhelming for the Hip & Trendy demographic.

Understanding your market and the demographics within that market is critical to your success and will be a determining factor in your copywriting.

There are some situations where you will cater to multiple demographics if this is the case for you, it is critical that messaging and visuals are planned out for all demographics.

COPYWRITING

Our small business clients often have the bulk of their copywriting completed or they alternatively hire our copywriter to write for them.

Once you have your voice and the main touchpoints, you can begin to draft out your page copy.  We give you complimentary copywriting tips that you can download here.

If you are doing your own copywriting, you’ll find this free resource helpful.  It will allow you to complete your copywriting before you begin your website design.

Small business branding is critical in setting you apart from your competitors.  Memorable, emotional messaging invokes loyalty to your brand.

Next week we’ll talk about visuals and the new trends of 2019.

About

Fresh Pixel Design and Branding is a top Vancouver Website Design Company focused on creating memorable experiences for your clients.

Using proper responsive website Design, compelling storytelling, and strong branding visuals.

You’re welcome to read through what our clients in their own words.  If you’d like we’re always happy to chat, you can contact us for a complimentary assessment of your current needs.

Best Brand & Web Design Agency - Vancouver, best website design company in 2019, Brand Consultants in Canada, Canada's best web design company, Custom WordPress Development, featured leading web design company in 2019, Free Website Design, Google, Leading web design companies, SEO, Top Vancouver website company, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Free Website Design | No money down.

As one of Vancouver’s Best Website Design companies, we have been committed to our clients since 2012.  We have also had the privilege of working with companies in the USA and around the world.

Continuing to grow our service offerings, we have strived to learn with each client what we can do better.  We have known for some time that small businesses really struggle with the dollars needed to have a professional ‘face’ online and we’ve been working to specifically address this.

Free Website Design

Professional, responsive Websites are not an option for business, they are a mandatory requirement.  It is your online image and it needs to be a good one.  In the past, we have shied away from monthly payment plans or promotions for various reasons.  Thankfully, we have now grown to where flexibility is now an option and we can extend that to small business owners.

We truly love working with our clients and we’re confident that our work stands out amongst the crowd.  Knowing this, we are putting our work where our mouth is.

Free Website Design

With the Free Website Design, you’ll be able to see your companies new responsive website live before paying a cent.  We will also allow you 14 days to receive feedback from colleagues and clients allowing you to make an informed decision.  From there, you will have the choice to include SEO and what payment plan will work best for you.

If you’d like to learn more, simply visit the promotional page here for a full list of what is included as well as various pricing options that are now available.

Stand out Amongst the Crowd.  We build memorable emotional connections with your clients.

Free Website Design

ABOUT

Fresh Pixel Design and Branding is a Vancouver Website Design Company focused on creating memorable experiences for your clients. Using proper Website Design, compelling storytelling, and strong branding visuals.

You’re welcome to read through what our clients say in their own words.  If you’d like we’re always happy to chat, you can contact us for a complimentary assessment of your current needs.

WordPress Website Design
Best Brand & Web Design Agency - Vancouver, best website design company in 2019, Brand Consultants in Canada, Canada's best web design company, Custom WordPress Development, featured leading web design company in 2019, Google, Leading web design companies, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

WordPress Website Design |Client Spotlight

Forte Maintenance Management | WordPress Website Design

Fresh Pixel has been one of Vancouver’s Best WordPress Website Designers since early 2016.  We started in 2011 and thru the years, we’ve built up a large portfolio of WordPress Websites, Branding Clients and Marketing clients.

Forte Maintenance Management is one of those clients that started out as a small business client and has grown into a website/marketing and SEO client.

The Challenge: Build A Responsive WordPress Website and rank locally for the services.

We were challenged by the owner to develop a professional website for his B2B property management company and to have that company rank in his local area in Georgia.

Designing the website was the easy part, ranking a brand new domain with no authority, well – we knew it would take work.

WordPress Website Design

The sites boasts a modern, very clean, easy to navigate design and focuses on Forte Maintenance’s customer commitment.  Forte had already established themselves in this area, those that worked with them, loved them.  For us, it was building on that foundation and growing their reach  thru SEO.

It took us approximately 3 weeks to complete the site.  Services included Responsive WordPress Website Design, Brand Reinforcement, Copy writing and that all important SEO Component.

WordPress Website Design

Initial Results:

The website was officially launched in April of 2019 working on various areas to improve traffic.  It’s important to note that in this case, no paid SEO was used.  We focused on organic SEO driven by the copy and onsite SEO of the WordPress website.

Within 6 weeks, we successfully had Forte Maintenance on the first page for 7 different first level keywords/searches.  We did not use AdWords, Facebook or any other paid source.

Consistency and correct copy writing and page setup on the website design paid off.

WordPress Website Design

The Bottom Line:

We increased Forte Maintenance’s SEO results by over 3000%, starting from nothing and having them rank with some of the largest competitors in Atlanta.

Success!  While we are still working to develop their initial improvements, we are thrilled at the initial results. Most important, how pleased the team at Forte Maintenance is with our work.

We strive to achieve the best we can for each client.  There are times like this one when each objective is met successful and most importantly quickly.

About

Fresh Pixel Design and Branding is a Vancouver Website Design Company focused on creating memorable experiences for your clients. Using proper Website Design, compelling story telling and strong branding visuals.

You’re welcome to read thru what our clients in their own words.  If you’d like we’re always happy to chat, you can contact us for a complimentary assessment of your current needs.

Best Brand & Web Design Agency - Vancouver, best website design company in 2019, Brand Consultants in Canada, Canada's best web design company, Custom WordPress Development, featured leading web design company in 2019, Google, Leading web design companies, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Free WordPress Classes | Begin July 23rd

Introducing free introductory WordPress classes

Many clients don’t want to ‘update’ there sites but rather want to be able to add a post to their blog or news feed.    Knowing this, we have decide it is beneficial to offer free WordPress classes.

In July we will be offering free WordPress classes to all clients who would like to learn basic WordPress skills.  Classes will be offered on the monthly basis.  We will also record the training session and send it to any client who is unable to attend but would like the training.

The first class will start first with an introduction to your dashboard. We will then walk you thru how to  create a post including how to properly optimize it for best SEO results.

Free WordPress Classes

In the fall, we will add additional classes (how to add images, change a text block, add a new page or portfolio, ect.).  This will be the perfect fit for clients on our small business website plan as it will allow you to take control of the wheel so to speak.

Down the road we are discussing the possibility of incorporating a Q/A forum for our clients.  This would allow for any/all classes or questions to be catalog and readily available to you.

You do have to be a client of Fresh Pixel in order to participate.  Contact us for a complementary assessment of your current site or simply go to our new small business website packages and select the package that works best for you!

Fresh Pixel is one of Vancouver’s top web design companies.  With over 12 years of experience, you can be confident in selecting us for your company needs.

We create memorable experiences for your clients and build an emotional connection to your business. Guaranteed.

Best Brand & Web Design Agency - Vancouver, Best Vancouver Website Design Company, best website design company in 2019, Brand Consultants in Canada, Canada's best web design company, Custom WordPress Development, featured leading web design company in 2019, Google, Leading web design companies, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Best Brand and Web Design

Best Brand and Web Design Agency 2019 – Vancouver

Best Brand and Web Design:  It’s been a whirlwind year for us here at Fresh Pixel.  We’ve had the opportunity to work with some amazing clients in the website design area as well as two very special, unique branding clients who we are currently working with.

This morning, we started our day with the following email in our inbox, and while awards and recognition are not why we do what we do – it is certainly a lovely way to start the day.

Hi Angelique

Following on from your recent nomination acceptance in the 2019 Media Innovator Awards, our dedicated research and submissions stage has now been completed, and I am delighted to confirm that CV Magazine’s judging panel have made their final decisions.

Fresh Pixel Design and Branding Inc. are among this years’ victors and have been awarded:

Best Brand & Web Design Agency – Vancouver

How was I chosen?

 

Here at CV Magazine, we conduct a merit orientated research and judging process meaning that awardees must demonstrate expertise within a given field, dedication to the industry as well as exceptional client/customer service, with an on-going commitment to excellence, innovation and quality of work.

Considering all the choices clients have in Vancouver and around the world for that matter, we certainly feel honored. Being named Best Brand and Web Design Agency in Vancouver it honestly surreal.

CV Media is an English based digital publication and we will be receiving the official news release in the upcoming weeks.  We were simply too excited not to share.

A big big thank you to each and every client, big and small who have allowed us to continue for the past 9 years and who continues to show confidence in a small and lean branding and design agency.  We’re truly humbled.

Best Brand and Web Design

best website design company in 2019, Brand Consultants in Canada, Canada's best web design company, Custom WordPress Development, featured leading web design company in 2019, Google, Leading web design companies, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Mobile Indexing First

Mobile Indexing First

Is your site prepared? It better be by July 2019.

Google announced last week the official date that they will begin indexing your website by the mobile version.  In July of 2019, all sites will be indexed using the mobile version.

If you have a responsive site, that should not affect you however if you are using an outdated website or the WIX platform (where you edit the mobile separately) you will want to ensure your mobile version is a complete version of your website and not a ‘watered down’ version as was common a few years ago.

The official language from Google

Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page’s content when evaluating the relevance of a page to a user’s query. Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward.

Starting July 1, 2019, mobile-first indexing is enabled by default for all new websites (new to the web or previously unknown to Google Search). For older or existing websites, we continue to monitor and evaluate pages based on the best practices. We notify site owners through Search Console once they’re seen as being ready. Since the default state for new sites is mobile-first indexing, there’s no need to send a notification to new sites.

How can you ensure you’re website is indexed properly?

  • LOGIN TO YOUR WEBMASTER TOOLS/CONSOLE

You can check your indexing as well as any errors by logging into your google webmaster account.  This will give you a full overview of any errors (what type of errors) as well as the tools to correctly address them and request they be re-indexed.’

  • REDESIGN YOUR WEBSITE FOR RESPONSIVENESS

If you’ve been hesitating to update your website, now is the time.  Having a responsive website first and foremost ensures the user experience is a smooth one across all devices.  It also ensure Google will be indexing and crawling a full site, which is critical to your SEO.

Here are Google’s recommendations:

If this is simply too technical, please contact us for a complimentary assessment of your site

Best practices for dynamic serving and separate URLs

If your site has separate desktop and mobile content, which means you have a dynamic serving or separate URLs (or m-dot) site, make sure you follow the best practices below to prepare for mobile-first indexing:

  • Your mobile site should contain the same content as your desktop site. If your mobile site has less content than your desktop site, you should consider updating your mobile site so that its primary content is equivalent with your desktop site. This includes text, images (with alt-attributes), and videos – in the usual crawlable and indexable formats.
  • Structured data should be present on both versions of your site. Make sure URLs in the structured data on the mobile versions are updated to the mobile URLs. If you use Data Highlighter to provide structured data, regularly check the Data Highlighter dashboard for extraction errors.
  • Metadata should be present on both versions of the site. Make sure that titles and meta descriptions are equivalent across both versions of your site.

Additional best practices for separate URLs

If your site has separate URLs (also known as m-dot), there are additional best practices you should follow.

  • Verify both versions of your site in Search Console to make sure you have access to data and messages for both versions. Your site may experience a data shift when Google switches to mobile-first indexing for your site.

  • Check hreflang links on separate URLs. When you use rel=hreflang link elements for internationalization, link between mobile and desktop URLs separately. Your mobile URLs’ hreflang should point to mobile URLs, and similarly desktop URL hreflang should point to desktop URLs.

  • Ensure your servers have enough capacity to a handle potential increase in crawl rate on the mobile version of your site.

  • Verify that your robots.txt directives and robots meta tags work as you intended for both versions of your site. The robots.txt file lets you specify which parts of a website may be crawled or not, and the robots meta tags let you specify which parts of a website may be indexed or not. In most cases, sites should use the same robots.txt directives and robots meta tags for both mobile and desktop versions of their sites.

  • Make sure you have the correct rel=canonical and rel=alternate link elements between your mobile and desktop versions.

If you’re unsure how you’re affected (or if you’re affected), you’re welcome to contact us  for a complimentary assessment of your current site.

best website design company in 2019, Brand Consultants in Canada, Canada's best web design company, Custom WordPress Development, featured leading web design company in 2019, Google, Leading web design companies, SEO, Website Design, Website Design Canada, Website Design Vancouver, YOAST WP Plugin

Fresh Pixel Design and Branding is a Leading Agency on Clutch

At Fresh Pixel Design and Branding, we create memorable experiences by enabling different forms of interaction between brands and their audiences. Our team of expert marketers, headquartered in Vancouver, Canada, focuses on web design, branding, custom software development, marketing strategy, and more. Our dedication to giving our clients the best results and our commitment to always provide quality services has given us the opportunity to be featured as one of the leading web designers and packaging designers in Canada in 2019, according to Clutch!

Clutch, a B2B ratings and reviews platform, works to find the most efficient development firms, consultants, and creative agencies around the world to help businesses connect with the right partners. In order to do this, they conduct interviews with former clients and they perform extensive research on each company’s industry expertise to make sure they’re identifying truly the best agencies globally. Based on their findings, we’re incredibly proud that Fresh Pixel Design and Branding has received high marks across the board, and we’re a 5-Star agency on their platform.

We are beyond thrilled with our first review on Clutch. Take a look:

Fresh Pixel Design and Branding is a Leading Agency on Clutch

Fresh Pixel Design and Branding is a Leading Agency on Clutch

Our strong worth ethic and devotion to helping businesses thrive online has also earned us some recognition on Clutch’s two sister sites, The Manifest and Visual Objects. The Manifest, which is another platform that offers buyers guidance in selecting an ideal business partners, has us listed amongst the best brand consultants in Canada in 2019. On Visual Objects, where buyers can see visual examples of our work via an online portfolio, we’re featured as a leading web design company in 2019.

We are extremely grateful to the Clutch team for regarding us so highly and to our clients for sharing their experiences. We are looking forward to growing our presence on Clutch! And thank you to everyone that’s supported the Fresh Pixel team over the years. We can’t wait to keep growing as a company.